Angi.com Mobile Growth Strategy Case Study | SproutVest

Overview

Client: Angi.com
Industry: Consumer Services / Home Improvement Marketplace
Engagement Duration: 6 months
Service Areas: Mobile Growth Strategy, Deep Linking Optimization, Product Management Consulting

Angi.com, a top U.S. digital marketplace for home improvement and repair services, partnered with SproutVest, LLC, a product development and growth consulting firm led by Erick Watson, to supercharge their mobile app growth.

The mission: increase app installs, boost monthly active users (MAUs), and optimize deep linking performance to improve user conversion and retention across platforms.

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Challenges

Angi.com faced several critical challenges in scaling its mobile growth strategy:

1. Deep Linking Optimization: Existing web banners and marketing campaigns lacked consistent deep link integration, limiting their ability to drive seamless app installs.
2. Conversion Rate Optimization (CRO): The Mobile Growth team needed actionable insights to increase deep link conversion rates and enhance user engagement.
3. Cross-Functional Collaboration: Product, engineering, and design stakeholders needed alignment to improve execution speed and team synergy.
4. A/B Testing & Data Analytics: Angi.com required advanced experimentation and performance analysis to validate hypotheses and guide roadmap prioritization.

SproutVest was brought in to deliver a data-driven, scalable solution leveraging its expertise in growth product management, user analytics, and cross-team enablement.

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Solutions Implemented

SproutVest collaborated closely with Angi.com’s Mobile Growth and Product teams to implement a holistic solution:

• Deep Link Strategy Overhaul: Redesigned the deep linking infrastructure to ensure full coverage across all campaign surfaces, improving install attribution accuracy.
• Conversion Funnel Analysis: Conducted end-to-end user journey mapping to identify drop-off points and implement optimizations.
• A/B Testing Framework: Designed and executed a series of structured experiments to test messaging, banners, and call-to-action placements.
• Cross-Team Collaboration Model: Established a rhythm of communication between product, design, and analytics teams to accelerate insights-to-execution cycles.

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Results

The engagement delivered measurable business impact:

• 🚀 +38% Increase in App Installs: Improved deep linking coverage and attribution accuracy led to a significant surge in installs from web campaigns.
• 📈 +22% Higher Conversion Rates: Conversion improvements across deep link funnels following A/B test iterations and UI/UX refinements.
• 🤝 Enhanced Team Collaboration: Alignment between product, design, and engineering teams resulted in faster iteration cycles and improved product velocity.
• 📊 Data-Driven Decision-Making: Introduced dashboards and performance reporting that became foundational to ongoing growth planning.

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Why Companies Choose SproutVest

SproutVest, LLC helps scaling technology companies and marketplace platforms drive measurable growth through product-led strategy, analytics, and conversion optimization.

Key Differentiators

• 🔍 Deep Linking & Mobile Growth Expertise: Proven success improving install and activation rates for high-traffic consumer apps.
• 🧠 Data-Driven Product Management: Strategic decision-making grounded in analytics, experimentation, and performance metrics.
• 💬 Cross-Functional Leadership: Ability to unify design, product, and engineering teams around shared growth goals.
• ⚙️ Agile Execution: Rapid prototyping, iterative testing, and performance tracking tailored to business KPIs.

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Impact Summary

By partnering with SproutVest, Angi.com transformed its mobile app acquisition and engagement funnel, laying the groundwork for sustainable user growth and long-term ROI.